Power Mac Center (PMC) has reached a significant milestone in its 31-year history by officially opening the first-ever Apple Premium Partner (APP) store in the Visayas. Located at SM City Iloilo, this new hub brings a comprehensive Apple experience to the region, serving as a one-stop destination for retail, service, and training. As the highest classification of reseller stores globally, the APP features a modern, minimalist design that mirrors the iconic Apple Store environment. Currently, PMC is the only authorized entity in the Philippines to operate stores under this prestigious APP designation.
The expansion into Iloilo is part of a broader mission to foster a more connected community of tech enthusiasts. According to Joey Alvarez, PMC Director for Marketing and Product Management, the store represents a commitment to reinventing customer service and empowering the region through technology. Beyond retail, the store is a catalyst for local economic growth, creating new career opportunities for local talent and supporting the integration of the Apple ecosystem into regional workplaces, schools, and organizations.
In celebration of this landmark opening, customers can take advantage of exclusive holiday promotions available only at the SM City Iloilo branch until December 21, 2025:
- Up to ₱20,500 off on select Apple devices
- Up to ₱2,700 off on select AirPods models
- Up to ₱2,490 off on Apple TV models
- Up to ₱1,500 off on select Apple accessories
- Up to 90% off on select premium accessories
- Up to ₱1,000 additional value when you trade in your current device
- Up to ₱33,000 off on 24-month installments using a BPI credit card
- Up to ₱28,000 off on participating Mac models using a UnionBank credit card
- Up to ₱9,000 off on iPhone 17 series models and iPhone Air with an EastWest Bank, HSBC, RCBC, or Security Bank credit card
Beyond the sales floor, the store offers free in-store group demos from Friday to Sunday to help users maximize their devices. Special service offers, such as a 50% discount on diagnostics and non-repair services, are also available for a limited time. Shoppers can also earn 1 Infinite loyalty points on all transactions, which can be redeemed for premium products, services, or training courses through PMC’s official arms, Basecamp and Mobile Care.
The Power Mac Center Apple Premium Partner store is located on the 3rd Floor of SM City Iloilo and is open daily from 10 AM to 9 PM. As the 11th APP store in the country, it joins a growing network that includes nine locations in Luzon and one in Mindanao.
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